# Writing

> On the distance between knowing what to do next and doing it. Not how to validate an idea — there are better books on that, and Masterji credits them by name.

**Canonical:** https://helpindiebuild.com/blog/ · **Essays:** 4

## [I don't know what to work on today](https://helpindiebuild.com/blog/i-dont-know-what-to-work-on-today/)

Nine people opened my product on a morning with a live goal, and none of them typed anything into the box that asks what they will do that day.

2026-09-17 · 4 min read

## [Why you keep planning and never building](https://helpindiebuild.com/blog/why-you-keep-planning-and-never-building/)

Because a plan is the only part of building that can't tell you no. I built a product to stop me doing it and it still caught me twice.

2026-09-03 · 6 min read

## [How many customer interviews before you start building?](https://helpindiebuild.com/blog/how-many-customer-interviews-before-building/)

Three, with three different people. The second half of that sentence is doing almost all of the work.

2026-09-03 · 3 min read

## [I keep starting projects and never finishing them](https://helpindiebuild.com/blog/i-keep-starting-projects-and-never-finishing-them/)

Quitting is not the failure. Quitting untested is — and the difference between the two is about two conversations.

2026-09-03 · 4 min read